Samsung has unveiled a smartwatch with a colour screen that can show alerts, be used for voice calls and run apps.
The Galaxy Gear features a 1.6in (4cm) LED display, a 1.9 megapixel camera, a speaker and microphone, has four gigabytes of internal storage and a non-removable battery.
Samsung said the watch could be used as a way to make voice calls without having to take the phone it was linked to out of the owner’s bag or pocket.
It comes preloaded with 10 different clock options and there will be about 70 apps available at launch including Evernote’s note-taking software, auction service eBay, the social network Path and several fitness programs.
People might be a bit disappointed to find that the smartwatch is a partner device reliant on being paired with a Samsung Android smartphone or tablet, rather than being the completely autonomous device media and communications device many consumers were expecting and hoping for.